What is the subscription model
The most primitive subscription model refers to an agreed-upon formatsubscriptions and recurring payments—newspaper readers pay a subscription fee for a period of time in advance, and the special delivery staff will deliver the newspapers ordered by readers to readers on schedule within a specified period of time. specified address. At first, this type of model has been continuously applied to other fields, such as ordering magazines and ordering milk, so that people can enjoy subscription-based products or services without leaving home. With the continuous development and growth of the Internet, this traditional business model is showing new vitality and is effectively applied to major Internet companies.
The so-called subscription means providing services in the form of membership subscription, and users will regularly receive packaged products and various information from the website.
Subscription Model Classification
At present, the subscription model is mainly divided into three categories: random sample subscription, regular consumer product subscription and virtual commodity subscription.
1. Regular consumer subscriptions
Commodities such as flowers, vegetables, and milk have a certain regular consumption cycle, and consumers often purchase such commodities repeatedly at intervals. For example, Huadianshi is an Internet flower B2C online wholesale brand. Through the business model of “pre-order + periodic purchase” of flowers every Monday, it provides users with flowers to serve at home. The subscription model can solve the problem of repeated purchases by users, so that users can focus more on the purchase of goods rather than the mechanized purchase process.
2. Subscription of virtual goods
With the continuous improvement of Chinese people’s understanding of copyright, more and more video websites and music software have launched paid subscription functions.
3. The new method of Internet – sample subscription
The so-called sample subscription means that after the subscription service platform understands the user’s preferences, it will select some samples of the products they think the user will like to the user.
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